Entwicklung eines Bildungsangebots ohne Kundenanfrage: Unterschied zwischen den Versionen
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'''<span style="font-size:medium;"><span style="font-family:arial,helvetica,sans-serif;">Bereich: [[Bildung|Bildung]]</span></span>''' | |||
'''<span style="font-size:medium;"><span style="font-family: | '''<span style="font-size:medium;"><span style="font-family:arial,helvetica,sans-serif;">Prozess: Belegungsunabhängige Prozesse</span></span>''' | ||
'''<span style="font-size:medium;"><span style="font-family: | '''<span style="font-size:medium;"><span style="font-family:arial,helvetica,sans-serif;">Teilprozess: 4.6.1 Entwicklung eines Bildungsangebots ohne Kundenanfrage</span></span>''' | ||
{| width="100%" class="MsoTableGrid" style="border-collapse:collapse; border:solid windowtext 1.0pt" | |||
|- style="height:14.4pt" | |- style="height:14.4pt" | ||
| style="width: 92.85pt; border: 1pt solid windowtext; text-align: left; vertical-align: top; | | width="124" style="width: 92.85pt; border: 1pt solid windowtext; text-align: left; vertical-align: top;" | | ||
<span style="font-size:small;"><span style="font-family: | <span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:14.4pt">'''Aufgabe'''</span></span></span></span> | ||
| style="width: 162.3pt; border-top: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-image: initial; border-left: none; text-align: left; vertical-align: top; | | width="216" style="width: 162.3pt; border-top: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-image: initial; border-left: none; text-align: left; vertical-align: top;" | | ||
<span style="font-size:small;"><span style="font-family: | <span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:14.4pt">'''Beschreibung'''</span></span></span></span> | ||
| style="width: 81.85pt; border-top: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-image: initial; border-left: none; text-align: left; vertical-align: top; | | width="109" style="width: 81.85pt; border-top: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-image: initial; border-left: none; text-align: left; vertical-align: top;" | | ||
<span style="font-size:small;"><span style="font-family: | <span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:14.4pt">'''Dokument'''</span></span></span></span> | ||
| style="width: 81.2pt; border-top: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-image: initial; border-left: none; text-align: left; vertical-align: top; | | width="108" style="width: 81.2pt; border-top: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-image: initial; border-left: none; text-align: left; vertical-align: top;" | | ||
<span style="font-size:small;"><span style="font-family: | <span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:14.4pt">'''Input'''</span></span></span></span> | ||
| style="width: 92.1pt; border-top: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-image: initial; border-left: none; text-align: left; vertical-align: top; | | width="123" style="width: 92.1pt; border-top: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-image: initial; border-left: none; text-align: left; vertical-align: top;" | | ||
<span style="font-size:small;"><span style="font-family: | <span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:14.4pt">'''Output'''</span></span></span></span> | ||
| style="width: 4cm; border-top: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-image: initial; border-left: none; text-align: left; vertical-align: top; | | width="151" style="width: 4cm; border-top: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-image: initial; border-left: none; text-align: left; vertical-align: top;" | | ||
<span style="font-size:small;"><span style="font-family: | <span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:14.4pt">'''Informationsknoten'''</span></span></span></span> | ||
| style="width: 127.95pt; border-top: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-image: initial; border-left: none; text-align: left; vertical-align: top; | | width="171" style="width: 127.95pt; border-top: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-image: initial; border-left: none; text-align: left; vertical-align: top;" | | ||
<span style="font-size:small;"><span style="font-family: | <span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:14.4pt">'''Reibungspotentiale'''</span></span></span></span> | ||
|- style="height:13.6pt" | |- style="height:13.6pt" | ||
| style="width: 92.85pt; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-image: initial; border-top: none; text-align: left; vertical-align: top; | | width="124" style="width: 92.85pt; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-image: initial; border-top: none; text-align: left; vertical-align: top;" | | ||
<span style="font-size:small;"><span style="font-family: | <span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:13.6pt">'''Entwicklung eines Bildungsangebots ohne konkrete Kundenanfrage'''</span></span></span></span> | ||
| | ||
| style="width: 162.3pt; border-top: none; border-left: none; border-bottom: 1pt solid windowtext; border-right: 1pt solid windowtext; text-align: left; vertical-align: top;" | | width="216" style="width: 162.3pt; border-top: none; border-left: none; border-bottom: 1pt solid windowtext; border-right: 1pt solid windowtext; text-align: left; vertical-align: top;" | | ||
*<span style="font-size:small;"><span style="font-family: | *Erfassung der Inhaltsbedarfe durch: | ||
*<span style="font-size:small;"><span style="font-family: | **politischen Auftrag | ||
*<span style="font-size:small;"><span style="font-family: | **Ausschreibung | ||
*<span style="font-size:small;"><span style="font-family: | **eigene Ideen | ||
*<span style="font-size:small;"><span style="font-family: | **Impulse aus Anfragen heraus/ Gästefeedback | ||
*<span style="font-size:small;"><span style="font-family: | *Bildungsteam: | ||
*<span style="font-size:small;"><span style="font-family: | **Entscheidung, ob ein Bildungsangebot erstellt wird | ||
*<span style="font-size:small;"><span style="font-family: | **Prüfen von Fördermöglichkeiten und der Richtlinien | ||
*<span style="font-size:small;"><span style="font-family: | *<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Erstellung einer Wunschliste auf Grundlage von ZIMTZ in Einbeziehen der Belegung:</span></span></span></span> | ||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Ziel</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Inhalt</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Methhoden</span></span></span></span> | |||
**Teilnehmer | |||
**Zeithorizont (Umsetzungsfrist & Termine für Zwischenschritte) > Definition des Verantwortlichen für die Veranstaltung | |||
*<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Prüfen des Bedarfs durch Markt- & Zielgruppenanalyse in Zusammenarbeit des Marketings zur Feststellung des Bedarfpotenzials und potenzielle Zielgruppen</span></span></span></span> | |||
*<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Angebotsentwicklung Finetuning:</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Finetuning ZIMTZ</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Identifizierung der organisatorischen Umsetzung in Zusammenarbeit mit Belegung</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Vorkalkulation, Prüfen des Angebotpreises, der Förderung & zusätzliche Mittel in Zusammenarbeit mit Controlling</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">identifizierung von Vermarktungsstrategie & -maßnahmen in Zusammenarbeit mit Marketing & Controlling</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Identifizierung von Dozent_innen (ggf. aus Dozent_innenpool des JBZ)</span></span></span></span> | |||
*<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Fertigstellung des Angebots:</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Ziel</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Inhalt</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Methode</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Teilnehmer</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Zeitrahmen</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Dozentenprofil</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Finanzierung</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Ressourcenprofil (intern)</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Ansprechpartner</span></span></span></span> | |||
**<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="height:13.6pt"><span style="line-height:115%">Vermarktungsstrategie</span></span></span></span> | |||
| width="109" style="width: 81.85pt; border-top: none; border-left: none; border-bottom: 1pt solid windowtext; border-right: 1pt solid windowtext; text-align: left; vertical-align: top;" | | |||
<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:13.6pt">Kalkulationstabelle</span></span></span></span> | |||
<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:13.6pt">Marketingplan</span></span></span></span> | |||
| style="width: 81. | | width="108" style="width: 81.2pt; border-top: none; border-left: none; border-bottom: 1pt solid windowtext; border-right: 1pt solid windowtext; text-align: left; vertical-align: top;" | | ||
<span style="font-size:small;"><span style="font-family: | <span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:13.6pt">Auswertung von Kundenfeedbacks</span></span></span></span> | ||
<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:13.6pt">Formulierung von Bildungszielen</span></span></span></span> | |||
<span style="font-size:small;"><span style="font-family: | |||
<span style="font-size:small;"><span style="font-family: | <span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:13.6pt">Formulierung von Testfeldern</span></span></span></span> | ||
<span style="font-size:small;"><span style="font-family: | <span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:13.6pt">Formulierung von „Drittaufträgen“ zur Angebots-entwicklung</span></span></span></span> | ||
<span style="font-size:small;"><span style="font-family: | | width="123" style="width: 92.1pt; border-top: none; border-left: none; border-bottom: 1pt solid windowtext; border-right: 1pt solid windowtext; text-align: left; vertical-align: top;" | | ||
<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:13.6pt">Curriculum eines umsetzbaren Bildungsangebots</span></span></span></span> | |||
<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:13.6pt">Kommunikations- und Vermarktungsplan für Bildungsangebot</span></span></span></span> | |||
<span style="font-size:small;"><span style="font-family: | |||
<span style="font-size:small;"><span style="font-family: | | width="151" style="width: 4cm; border-top: none; border-left: none; border-bottom: 1pt solid windowtext; border-right: 1pt solid windowtext; text-align: left; vertical-align: top;" | | ||
<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:13.6pt">Bildungsbereich muss mit Marketingabteilung zu Kundenfeedbacks kommunizieren</span></span></span></span> | |||
<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:13.6pt">Bildungsbereich muss mit Rezeption zu Ressourcen, Zeitfenstern und Belegungsverhalten anderer Kunden kommunizieren</span></span></span></span> | |||
<span style="font-size:small;"><span style="font-family: | |||
<span style="font-size:small;"><span style="font-family: | <span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:13.6pt">Bildungsbereich muss mit Controlling den finanziellen Rahmen abgleichen</span></span></span></span> | ||
| style="width: 127.95pt; border-top: none; border-left: none; border-bottom: 1pt solid windowtext; border-right: 1pt solid windowtext; text-align: left; vertical-align: top; | | width="171" style="width: 127.95pt; border-top: none; border-left: none; border-bottom: 1pt solid windowtext; border-right: 1pt solid windowtext; text-align: left; vertical-align: top;" | | ||
*<span style="color:#ff0000;"><span style="font-size:small;"><span style="font-family: | *<span style="color:#ff0000;"><span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="line-height:normal"><span style="height:13.6pt">Aufgabe Bildung & Marketing: Prozesserstellung der Umsetzung der Vertriebs-/Vermarktungsstrategie</span></span></span></span></span> | ||
<span style="color:#ff0000;"><font face=" | <span style="color:#ff0000;"><font face="arial, helvetica, sans-serif" size="2">'''Sascha Quäck & Juliana Jesse'''</font></span> | ||
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Version vom 30. September 2019, 16:00 Uhr
Bereich: Bildung
Prozess: Belegungsunabhängige Prozesse
Teilprozess: 4.6.1 Entwicklung eines Bildungsangebots ohne Kundenanfrage
|
Aufgabe |
Beschreibung |
Dokument |
Input |
Output |
Informationsknoten |
Reibungspotentiale |
|
Entwicklung eines Bildungsangebots ohne konkrete Kundenanfrage
|
|
Kalkulationstabelle Marketingplan |
Auswertung von Kundenfeedbacks Formulierung von Bildungszielen Formulierung von Testfeldern Formulierung von „Drittaufträgen“ zur Angebots-entwicklung |
Curriculum eines umsetzbaren Bildungsangebots Kommunikations- und Vermarktungsplan für Bildungsangebot |
Bildungsbereich muss mit Marketingabteilung zu Kundenfeedbacks kommunizieren Bildungsbereich muss mit Rezeption zu Ressourcen, Zeitfenstern und Belegungsverhalten anderer Kunden kommunizieren Bildungsbereich muss mit Controlling den finanziellen Rahmen abgleichen |
Sascha Quäck & Juliana Jesse |